Marketing (2025) · с. 244-247
IMPROVING EFFECTIVE MARKETING STRATEGIES IN THE INSURANCE MARKET THROUGH DIGITAL TECHNOLOGIES
Rashidova Dildora Rasul qizi
Аннотация
This thesis analyzes the issues of increasing the effectiveness of digital marketing strategies in the insurance market. The results show that artificial intelligence, big data analysis, social networks and mobile applications play an important role in meeting customer needs in the insurance sector.
Источник метаданных: OAI-PMH архив журнала · Sindex не хранит полный текст, а даёт ссылку на источник.