Таълим ва инновацион тадқиқотлар Issue 9 (2024) · pp. 79-83

THE USAGE OF METAPHOR IN BUSINESS DISCOURSE: Khurramova Shokhista Oybekovna Exact and Social Science University Foreign language and literature 2nd course Master, Mamatova Feruza Makhammadovna PhD, associate professor National University of Uzbekistan

Хуррамова Шохиста Ойбековна, Маматова Феруза Махаммадовна

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Abstract

Metaphors have long been recognized as a powerful linguistic tool, not only in literary and everyday language but also in specialized fields such as business. This article explores the role of metaphors in business discourse, emphasizing their significance in shaping perceptions, structuring arguments, and influencing decision-making processes. By examining different types of metaphors used in business contexts, including conceptual, structural, and organizational metaphors, the article highlights how these figurative expressions enhance communication, foster innovation, and influence organizational culture.

метафора, деловой дискурс, концептуальная метафора, организационная культура, коммуникация, инновацииmetafora, biznes nutqi, kontseptual metafora, tashkiliy madaniyat, aloqa, innovatsiyametaphor, business discourse, conceptual metaphor, organizational culture, communication, innovation

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Cite

APA 7 
Хуррамова Шохиста Ойбековна, Маматова Феруза Махаммадовна (2024). THE USAGE OF METAPHOR IN BUSINESS DISCOURSE: Khurramova Shokhista Oybekovna Exact and Social Science University Foreign language and literature 2nd course Master, Mamatova Feruza Makhammadovna PhD, associate professor National University of Uzbekistan. Таълим ва инновацион тадқиқотлар, (9), 79-83.
GOST R 7.0.5 
Хуррамова Шохиста Ойбековна, Маматова Феруза Махаммадовна THE USAGE OF METAPHOR IN BUSINESS DISCOURSE: Khurramova Shokhista Oybekovna Exact and Social Science University Foreign language and literature 2nd course Master, Mamatova Feruza Makhammadovna PhD, associate professor National University of Uzbekistan // Таълим ва инновацион тадқиқотлар. 2024. № 9. С. 79-83.
BibTeX 
@article{махаммадовна2024,
  author  = {Хуррамова Шохиста Ойбековна, Маматова Феруза Махаммадовна},
  title   = {THE USAGE OF METAPHOR IN BUSINESS DISCOURSE: Khurramova Shokhista Oybekovna Exact and Social Science University Foreign language and literature 2nd course Master, Mamatova Feruza Makhammadovna PhD, associate professor National University of Uzbekistan},
  journal = {Таълим ва инновацион тадқиқотлар},
  year    = {2024},
  number  = {9},
  pages   = {79-83}
}
RIS 
TY  - JOUR
AU  - Хуррамова Шохиста Ойбековна, Маматова Феруза Махаммадовна
TI  - THE USAGE OF METAPHOR IN BUSINESS DISCOURSE: Khurramova Shokhista Oybekovna Exact and Social Science University Foreign language and literature 2nd course Master, Mamatova Feruza Makhammadovna PhD, associate professor National University of Uzbekistan
JO  - Таълим ва инновацион тадқиқотлар
PY  - 2024
IS  - 9
SP  - 79
EP  - 83
ER  -