Таълим ва инновацион тадқиқотлар № 9 (2024) · Саҳифаҳои 79-83

THE USAGE OF METAPHOR IN BUSINESS DISCOURSE: Khurramova Shokhista Oybekovna Exact and Social Science University Foreign language and literature 2nd course Master, Mamatova Feruza Makhammadovna PhD, associate professor National University of Uzbekistan

Хуррамова Шохиста Ойбековна, Маматова Феруза Махаммадовна

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Аннотатсия

Metaphors have long been recognized as a powerful linguistic tool, not only in literary and everyday language but also in specialized fields such as business. This article explores the role of metaphors in business discourse, emphasizing their significance in shaping perceptions, structuring arguments, and influencing decision-making processes. By examining different types of metaphors used in business contexts, including conceptual, structural, and organizational metaphors, the article highlights how these figurative expressions enhance communication, foster innovation, and influence organizational culture.

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Иқтибос гирифтан

APA 7 
Хуррамова Шохиста Ойбековна, Маматова Феруза Махаммадовна (2024). THE USAGE OF METAPHOR IN BUSINESS DISCOURSE: Khurramova Shokhista Oybekovna Exact and Social Science University Foreign language and literature 2nd course Master, Mamatova Feruza Makhammadovna PhD, associate professor National University of Uzbekistan. Таълим ва инновацион тадқиқотлар, (9), 79-83.
GOST R 7.0.5 
Хуррамова Шохиста Ойбековна, Маматова Феруза Махаммадовна THE USAGE OF METAPHOR IN BUSINESS DISCOURSE: Khurramova Shokhista Oybekovna Exact and Social Science University Foreign language and literature 2nd course Master, Mamatova Feruza Makhammadovna PhD, associate professor National University of Uzbekistan // Таълим ва инновацион тадқиқотлар. 2024. № 9. С. 79-83.
BibTeX 
@article{махаммадовна2024,
  author  = {Хуррамова Шохиста Ойбековна, Маматова Феруза Махаммадовна},
  title   = {THE USAGE OF METAPHOR IN BUSINESS DISCOURSE: Khurramova Shokhista Oybekovna Exact and Social Science University Foreign language and literature 2nd course Master, Mamatova Feruza Makhammadovna PhD, associate professor National University of Uzbekistan},
  journal = {Таълим ва инновацион тадқиқотлар},
  year    = {2024},
  number  = {9},
  pages   = {79-83}
}
RIS 
TY  - JOUR
AU  - Хуррамова Шохиста Ойбековна, Маматова Феруза Махаммадовна
TI  - THE USAGE OF METAPHOR IN BUSINESS DISCOURSE: Khurramova Shokhista Oybekovna Exact and Social Science University Foreign language and literature 2nd course Master, Mamatova Feruza Makhammadovna PhD, associate professor National University of Uzbekistan
JO  - Таълим ва инновацион тадқиқотлар
PY  - 2024
IS  - 9
SP  - 79
EP  - 83
ER  -