Тамаддун нури Volume 5 Issue 68 (2025) · pp. 98-101

THE PART DIRECT ADDRESS AND PRONOUNS PLAY IN CHANGING VISITOR PERCEPTIONS IN TURKISH TOURISM ADVERTISING

Djurayeva, Zilola, Джураева, Зилола, Djurayeva, Zilola

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Abstract

This study explores the pragmatic functions of direct address and personal pronouns in Turkish tourism advertising, focusing on how linguistic strategies foster emotional engagement, cultural identification, and enhance the perceived hospitality of Türkiye as a travel destination.

Turkish tourism, direct address, personal pronouns, pragmatics, advertising discourse, emotional engagement, cultural identification, hospitality, second-person pronouns, imperative verbs.туризм в Турции, прямое обращение, личные местоимения, прагматика, рекламный дискурс, эмоциональная вовлеченность, культурная идентификация, гостеприимство, местоимения второго лица, повелительные глаголы.

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Cite

APA 7 
Djurayeva, Zilola, Джураева, Зилола & Djurayeva, Zilola (2025). THE PART DIRECT ADDRESS AND PRONOUNS PLAY IN CHANGING VISITOR PERCEPTIONS IN TURKISH TOURISM ADVERTISING. Тамаддун нури, 5(68), 98-101.
GOST R 7.0.5 
Djurayeva, Zilola, Джураева, Зилола, Djurayeva, Zilola THE PART DIRECT ADDRESS AND PRONOUNS PLAY IN CHANGING VISITOR PERCEPTIONS IN TURKISH TOURISM ADVERTISING // Тамаддун нури. 2025. Т. 5. № 68. С. 98-101.
BibTeX 
@article{zilola2025,
  author  = {Djurayeva, Zilola and Джураева, Зилола and Djurayeva, Zilola},
  title   = {THE PART DIRECT ADDRESS AND PRONOUNS PLAY IN CHANGING VISITOR PERCEPTIONS IN TURKISH TOURISM ADVERTISING},
  journal = {Тамаддун нури},
  year    = {2025},
  volume  = {5},
  number  = {68},
  pages   = {98-101}
}
RIS 
TY  - JOUR
AU  - Djurayeva, Zilola
AU  - Джураева, Зилола
AU  - Djurayeva, Zilola
TI  - THE PART DIRECT ADDRESS AND PRONOUNS PLAY IN CHANGING VISITOR PERCEPTIONS IN TURKISH TOURISM ADVERTISING
JO  - Тамаддун нури
PY  - 2025
VL  - 5
IS  - 68
SP  - 98
EP  - 101
ER  -