Тамаддун нури Ҷилди 5 № 68 (2025) · Саҳифаҳои 98-101
THE PART DIRECT ADDRESS AND PRONOUNS PLAY IN CHANGING VISITOR PERCEPTIONS IN TURKISH TOURISM ADVERTISING
Djurayeva, Zilola, Джураева, Зилола, Djurayeva, Zilola
Аннотатсия
This study explores the pragmatic functions of direct address and personal pronouns in Turkish tourism advertising, focusing on how linguistic strategies foster emotional engagement, cultural identification, and enhance the perceived hospitality of Türkiye as a travel destination.
Turkish tourism, direct address, personal pronouns, pragmatics, advertising discourse, emotional engagement, cultural identification, hospitality, second-person pronouns, imperative verbs.туризм в Турции, прямое обращение, личные местоимения, прагматика, рекламный дискурс, эмоциональная вовлеченность, культурная идентификация, гостеприимство, местоимения второго лица, повелительные глаголы.
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