Тамаддун нури Volume 5 Issue 1-qism (2026) · pp. 262-265

ARTIFICIAL INTELLIGENCE AND VIRTUAL PRESENTERS: COMMUNICATIVE APPROACH, OPPORTUNITIES, AND RISKS

Zohidova, Yulduz

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Abstract

This article presents a comparative analysis of the emergence of the phenomenon of virtual TV presenters based on artificial intelligence and its impact on television journalism. Based on international experience, the study examines the advantages and risks of AI technologies and substantiates that the future of the television presenting institution is associated with a hybrid model based on the integration of human intelligence and artificial intelligence.

artificial intelligence, virtual presenter, media communication, television, neural networks, transformation, media technologies.искусственный интеллект, виртуальный ведущий, медиакоммуникация, телевидение, нейросети, трансформация, медиатехнологии.sun’iy intellekt, virtual boshlovchi, mediakommunikatsiya, televideniye, neyrotarmoqlar, transformatsiya, mediatexnologiyalar.

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Cite

APA 7 
Zohidova, Yulduz (2026). ARTIFICIAL INTELLIGENCE AND VIRTUAL PRESENTERS: COMMUNICATIVE APPROACH, OPPORTUNITIES, AND RISKS. Тамаддун нури, 5(1-qism), 262-265.
GOST R 7.0.5 
Zohidova, Yulduz ARTIFICIAL INTELLIGENCE AND VIRTUAL PRESENTERS: COMMUNICATIVE APPROACH, OPPORTUNITIES, AND RISKS // Тамаддун нури. 2026. Т. 5. № 1-qism. С. 262-265.
BibTeX 
@article{yulduz2026,
  author  = {Zohidova, Yulduz},
  title   = {ARTIFICIAL INTELLIGENCE AND VIRTUAL PRESENTERS: COMMUNICATIVE APPROACH, OPPORTUNITIES, AND RISKS},
  journal = {Тамаддун нури},
  year    = {2026},
  volume  = {5},
  number  = {1-qism},
  pages   = {262-265}
}
RIS 
TY  - JOUR
AU  - Zohidova, Yulduz
TI  - ARTIFICIAL INTELLIGENCE AND VIRTUAL PRESENTERS: COMMUNICATIVE APPROACH, OPPORTUNITIES, AND RISKS
JO  - Тамаддун нури
PY  - 2026
VL  - 5
IS  - 1-qism
SP  - 262
EP  - 265
ER  -