Тамаддун нури Ҷилди 5 № 1-qism (2026) · Саҳифаҳои 262-265
ARTIFICIAL INTELLIGENCE AND VIRTUAL PRESENTERS: COMMUNICATIVE APPROACH, OPPORTUNITIES, AND RISKS
Zohidova, Yulduz
Аннотатсия
This article presents a comparative analysis of the emergence of the phenomenon of virtual TV presenters based on artificial intelligence and its impact on television journalism. Based on international experience, the study examines the advantages and risks of AI technologies and substantiates that the future of the television presenting institution is associated with a hybrid model based on the integration of human intelligence and artificial intelligence.
artificial intelligence, virtual presenter, media communication, television, neural networks, transformation, media technologies.искусственный интеллект, виртуальный ведущий, медиакоммуникация, телевидение, нейросети, трансформация, медиатехнологии.sun’iy intellekt, virtual boshlovchi, mediakommunikatsiya, televideniye, neyrotarmoqlar, transformatsiya, mediatexnologiyalar.
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