Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова Volume 4 Issue 4 (2021)

EXPRESSION OF PSYCHOGRAPHIC CHARACTERISTICS IN MEDICAL ADVERTISING TEXTS

Собирова Дилноза Расуловна

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Abstract

This article discusses the expression of psychographic characteristics in medical advertisements (texts), such as the lifestyle of the addressees, daily life, the values ​​that affect them, family relationships. There were 164 medical advertisements in the media (mostly television), in which the percentage of each psychographic feature was given. The observed medical advertisements reflect the lifestyle of the addressees 53%, the expression of family relationships 18%, the use of value units such as "health", "one hundred percent natural", "one hundred percent pure" - 7% explained on the basis of examples.

медицинская реклама, адресат, образ жизни, повседневная жизнь, семейные отношения, здоровье, медицинское устройствоmedical advertising, addressee, lifestyle, daily life, family relationship, health, medical devicetibbiy reklama, adresat, yashash tarzi, kundalik hayot, oila munosabati, salomatlik, tibbiy vosita

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Cite

APA 7 
Собирова Дилноза Расуловна (2021). EXPRESSION OF PSYCHOGRAPHIC CHARACTERISTICS IN MEDICAL ADVERTISING TEXTS. Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова, 4(4).
GOST R 7.0.5 
Собирова Дилноза Расуловна EXPRESSION OF PSYCHOGRAPHIC CHARACTERISTICS IN MEDICAL ADVERTISING TEXTS // Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова. 2021. Т. 4. № 4.
BibTeX 
@article{расуловна2021,
  author  = {Собирова Дилноза Расуловна},
  title   = {EXPRESSION OF PSYCHOGRAPHIC CHARACTERISTICS IN MEDICAL ADVERTISING TEXTS},
  journal = {Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова},
  year    = {2021},
  volume  = {4},
  number  = {4}
}
RIS 
TY  - JOUR
AU  - Собирова Дилноза Расуловна
TI  - EXPRESSION OF PSYCHOGRAPHIC CHARACTERISTICS IN MEDICAL ADVERTISING TEXTS
JO  - Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова
PY  - 2021
VL  - 4
IS  - 4
ER  -