Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова 4-том 4-сан (2021)
Expression of Psychographic Characteristics in Medical Advertising Texts
Собирова Дилноза Расуловна
Аннотация
This article discusses the expression of psychographic characteristics in medical advertisements (texts), such as the lifestyle of the addressees, daily life, the values that affect them, family relationships. There were 164 medical advertisements in the media (mostly television), in which the percentage of each psychographic feature was given. The observed medical advertisements reflect the lifestyle of the addressees 53%, the expression of family relationships 18%, the use of value units such as "health", "one hundred percent natural", "one hundred percent pure" - 7% explained on the basis of examples.
медицинская рекламаадресатобраз жизниповседневная жизньсемейные отношенияздоровьемедицинское устройствоmedical advertisingaddresseelifestyle
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