Innovation science and technologiy Volume 2 Issue 4 (2026)

FUNDAMENTALS OF USING MARKETING RESEARCH TO IMPROVE SALES SYSTEM EFFECTIVENESS

Abduxalilova, Laylo

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Abstract

This study provides a theoretical analysis of the impact of marketing research methodology on sales systemeffectiveness. During the research, functional relationships between marketing research and sales systems wereidentified, key effectiveness metrics were systematized, and an integration model connecting research methodologycomponents with practical sales results was developed. As a result of the systematic analysis, an integration modelconsisting of five interconnected components was proposed: data sources, analytical components, effectiveness metrics,feedback channels, and strategic decision-making mechanisms. The scientific novelty of the research is expressed in afive-component integration model that unifies the relationship between marketing research and sales system effectivenesswithin a unified methodological framework

marketing research, sales system, effectiveness, segmentation, CLV, conversion rate, marketing analytics

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Cite

APA 7 
Abduxalilova, Laylo (2026). FUNDAMENTALS OF USING MARKETING RESEARCH TO IMPROVE SALES SYSTEM EFFECTIVENESS. Innovation science and technologiy, 2(4).
GOST R 7.0.5 
Abduxalilova, Laylo FUNDAMENTALS OF USING MARKETING RESEARCH TO IMPROVE SALES SYSTEM EFFECTIVENESS // Innovation science and technologiy. 2026. Т. 2. № 4.
BibTeX 
@article{laylo2026,
  author  = {Abduxalilova, Laylo},
  title   = {FUNDAMENTALS OF USING MARKETING RESEARCH TO IMPROVE SALES SYSTEM EFFECTIVENESS},
  journal = {Innovation science and technologiy},
  year    = {2026},
  volume  = {2},
  number  = {4}
}
RIS 
TY  - JOUR
AU  - Abduxalilova, Laylo
TI  - FUNDAMENTALS OF USING MARKETING RESEARCH TO IMPROVE SALES SYSTEM EFFECTIVENESS
JO  - Innovation science and technologiy
PY  - 2026
VL  - 2
IS  - 4
ER  -