Innovation science and technologiy 2-tom 4-san (2026)
Fundamentals of Using Marketing Research to Improve Sales System Effectiveness
Abduxalilova, Laylo
Annotaciya
This study provides a theoretical analysis of the impact of marketing research methodology on sales systemeffectiveness. During the research, functional relationships between marketing research and sales systems wereidentified, key effectiveness metrics were systematized, and an integration model connecting research methodologycomponents with practical sales results was developed. As a result of the systematic analysis, an integration modelconsisting of five interconnected components was proposed: data sources, analytical components, effectiveness metrics,feedback channels, and strategic decision-making mechanisms. The scientific novelty of the research is expressed in afive-component integration model that unifies the relationship between marketing research and sales system effectivenesswithin a unified methodological framework
marketing researchsales systemeffectivenesssegmentationCLVconversion ratemarketing analytics
Metadata derekkózi: jurnal OAI-PMH arxivi · Sindex tolıq mátindi saqlamaydı, derekkózge silteme beredi.