Innovation science and technologiy Volume 2 Issue 4 (2026)

THE IMPACT OF DIGITAL DESTINATION IMAGE ON TOURIST SATISFACTION AND REVISIT INTENTION: EVIDENCE FROM UZBEKISTAN

Ashurova, Shaxnoza

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Abstract

The study analyzes the impact of digital destination image on tourist satisfaction and revisitintention. Online reviews and website quality are examined as key factors. A conceptual model is developedand empirically tested. Data were collected from international tourists. The findings show significant effectsof digital factors. Website quality emerges as the strongest predictor. Satisfaction directly influences revisitintention. The need for digital marketing development is emphasized.

digital destination image, online reviews, website quality, tourist satisfaction, revisit intention, PLS-SEM, Uzbekistan

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Cite

APA 7 
Ashurova, Shaxnoza (2026). THE IMPACT OF DIGITAL DESTINATION IMAGE ON TOURIST SATISFACTION AND REVISIT INTENTION: EVIDENCE FROM UZBEKISTAN. Innovation science and technologiy, 2(4).
GOST R 7.0.5 
Ashurova, Shaxnoza THE IMPACT OF DIGITAL DESTINATION IMAGE ON TOURIST SATISFACTION AND REVISIT INTENTION: EVIDENCE FROM UZBEKISTAN // Innovation science and technologiy. 2026. Т. 2. № 4.
BibTeX 
@article{shaxnoza2026,
  author  = {Ashurova, Shaxnoza},
  title   = {THE IMPACT OF DIGITAL DESTINATION IMAGE ON TOURIST SATISFACTION AND REVISIT INTENTION: EVIDENCE FROM UZBEKISTAN},
  journal = {Innovation science and technologiy},
  year    = {2026},
  volume  = {2},
  number  = {4}
}
RIS 
TY  - JOUR
AU  - Ashurova, Shaxnoza
TI  - THE IMPACT OF DIGITAL DESTINATION IMAGE ON TOURIST SATISFACTION AND REVISIT INTENTION: EVIDENCE FROM UZBEKISTAN
JO  - Innovation science and technologiy
PY  - 2026
VL  - 2
IS  - 4
ER  -