Innovation science and technologiy 2-tom 4-san (2026)
THE IMPACT OF DIGITAL DESTINATION IMAGE ON TOURIST SATISFACTION AND REVISIT INTENTION: EVIDENCE FROM UZBEKISTAN
Ashurova, Shaxnoza
Annotaciya
The study analyzes the impact of digital destination image on tourist satisfaction and revisitintention. Online reviews and website quality are examined as key factors. A conceptual model is developedand empirically tested. Data were collected from international tourists. The findings show significant effectsof digital factors. Website quality emerges as the strongest predictor. Satisfaction directly influences revisitintention. The need for digital marketing development is emphasized.
digital destination image, online reviews, website quality, tourist satisfaction, revisit intention, PLS-SEM, Uzbekistan
Metadata derekkózi: jurnal OAI-PMH arxivi · Sindex tolıq mátindi saqlamaydı, derekkózge silteme beredi.