Илғор иқтисодиёт ва педагогик технологиялар Volume 3 Issue 2 (2026) · pp. 138-146

ADAPTATION OF FOREIGN DIGITAL MARKETING AND STUDENT RECRUITMENT STRATEGIES FOR HIGHER EDUCATION INSTITUTIONS OF UZBEKISTAN

Ablatdinov, Sultanbek, Kamalov, Maksetbay, Аблатдинов, Султанбек, Камалов, Максетбай, Ablatdinov, Sultanbek, Kamalov, Maksetbay

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Abstract

The article examines approaches to developing a practical model for adapting foreign university marketing strategies to the context of higher education institutions in Uzbekistan, taking into account institutional reforms, the characteristics of the digital environment, and legal restrictions on data processing. It considers the methodological foundations of the study, including a review of international and Uzbek literature and official sources, comparative case analysis, SWOT analysis, as well as the modeling of survey and interview results

digital marketingadaptationreformsforeign experiencebrandцифровой маркетингадаптацияреформызарубежный опытбренд

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Cite

APA 7 
Ablatdinov, Sultanbek, Kamalov, Maksetbay, Аблатдинов, Султанбек, Камалов, Максетбай, Ablatdinov, Sultanbek & Kamalov, Maksetbay (2026). ADAPTATION OF FOREIGN DIGITAL MARKETING AND STUDENT RECRUITMENT STRATEGIES FOR HIGHER EDUCATION INSTITUTIONS OF UZBEKISTAN. Илғор иқтисодиёт ва педагогик технологиялар, 3(2), 138-146.
GOST R 7.0.5 
Ablatdinov, Sultanbek, Kamalov, Maksetbay, Аблатдинов, Султанбек, Камалов, Максетбай, Ablatdinov, Sultanbek, Kamalov, Maksetbay ADAPTATION OF FOREIGN DIGITAL MARKETING AND STUDENT RECRUITMENT STRATEGIES FOR HIGHER EDUCATION INSTITUTIONS OF UZBEKISTAN // Илғор иқтисодиёт ва педагогик технологиялар. 2026. Т. 3. № 2. С. 138-146.
BibTeX 
@article{sultanbek2026,
  author  = {Ablatdinov, Sultanbek and Kamalov, Maksetbay and Аблатдинов, Султанбек and Камалов, Максетбай and Ablatdinov, Sultanbek and Kamalov, Maksetbay},
  title   = {ADAPTATION OF FOREIGN DIGITAL MARKETING AND STUDENT RECRUITMENT STRATEGIES FOR HIGHER EDUCATION INSTITUTIONS OF UZBEKISTAN},
  journal = {Илғор иқтисодиёт ва педагогик технологиялар},
  year    = {2026},
  volume  = {3},
  number  = {2},
  pages   = {138-146}
}
RIS 
TY  - JOUR
AU  - Ablatdinov, Sultanbek
AU  - Kamalov, Maksetbay
AU  - Аблатдинов, Султанбек
AU  - Камалов, Максетбай
AU  - Ablatdinov, Sultanbek
AU  - Kamalov, Maksetbay
TI  - ADAPTATION OF FOREIGN DIGITAL MARKETING AND STUDENT RECRUITMENT STRATEGIES FOR HIGHER EDUCATION INSTITUTIONS OF UZBEKISTAN
JO  - Илғор иқтисодиёт ва педагогик технологиялар
PY  - 2026
VL  - 3
IS  - 2
SP  - 138
EP  - 146
ER  -