Илғор иқтисодиёт ва педагогик технологиялар 3-jild 2-son (2026) · 138-146-betlar
ADAPTATION OF FOREIGN DIGITAL MARKETING AND STUDENT RECRUITMENT STRATEGIES FOR HIGHER EDUCATION INSTITUTIONS OF UZBEKISTAN
Ablatdinov, Sultanbek, Kamalov, Maksetbay, Аблатдинов, Султанбек, Камалов, Максетбай, Ablatdinov, Sultanbek, Kamalov, Maksetbay
Annotatsiya
The article examines approaches to developing a practical model for adapting foreign university marketing strategies to the context of higher education institutions in Uzbekistan, taking into account institutional reforms, the characteristics of the digital environment, and legal restrictions on data processing. It considers the methodological foundations of the study, including a review of international and Uzbek literature and official sources, comparative case analysis, SWOT analysis, as well as the modeling of survey and interview results
digital marketingadaptationreformsforeign experiencebrandцифровой маркетингадаптацияреформызарубежный опытбренд
Metadata manbasi: jurnal OAI-PMH arxivi · Sindex toʻliq matnni saqlamaydi, manbaga havola beradi.