Marketing Issue 5 (2025)

CONCEPTUAL ASPECTS OF CREATING FOOD BRAND VALUE

Xodjiyev Ibroxim Ikramovich

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Abstract

This article examines the theories of creating brand value in the dairy and dairy products market, based on the fact that brand value depends on the elements and image of the enterpriseʼs Marketing MIX.

brandbrand valueMarketing MIXmarketingbrand awarenessbrand loyaltybrand strategystructural equation modeling (SEM)competitivenessбренд

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Cite

APA 7 
Xodjiyev Ibroxim Ikramovich (2025). CONCEPTUAL ASPECTS OF CREATING FOOD BRAND VALUE. Marketing, (5).
GOST R 7.0.5 
Xodjiyev Ibroxim Ikramovich CONCEPTUAL ASPECTS OF CREATING FOOD BRAND VALUE // Marketing. 2025. № 5.
BibTeX 
@article{ikramovich2025,
  author  = {Xodjiyev Ibroxim Ikramovich},
  title   = {CONCEPTUAL ASPECTS OF CREATING FOOD BRAND VALUE},
  journal = {Marketing},
  year    = {2025},
  number  = {5}
}
RIS 
TY  - JOUR
AU  - Xodjiyev Ibroxim Ikramovich
TI  - CONCEPTUAL ASPECTS OF CREATING FOOD BRAND VALUE
JO  - Marketing
PY  - 2025
IS  - 5
ER  -