Marketing 5-san (2025)
CONCEPTUAL ASPECTS OF CREATING FOOD BRAND VALUE
Xodjiyev Ibroxim Ikramovich
Annotaciya
This article examines the theories of creating brand value in the dairy and dairy products market, based on the fact that brand value depends on the elements and image of the enterpriseʼs Marketing MIX.
brandbrand valueMarketing MIXmarketingbrand awarenessbrand loyaltybrand strategystructural equation modeling (SEM)competitivenessбренд
Metadata derekkózi: jurnal OAI-PMH arxivi · Sindex tolıq mátindi saqlamaydı, derekkózge silteme beredi.