Marketing Issue 1 (2026)

FACTORS AFFECTING THE FORMATION OF THE STRATEGY OF THE COMMERCIAL ACTIVITY OF THE ENTERPRISE

Нуруллаева Шахноза Тохтасиновна, Saydullayeva Saodat Abdumajitovna

Read at source PDF

Abstract

This article examines the factors influencing the development of a commercial strategy for a retail enterprise and the methods for analyzing the environment in which the enterprise operates. A SWOT analysis is conducted, and the competitiveness of a specif ic retail enterprise is assessed.

commercial activity strategyfactors shaping strategylong -term objectivescompetitiveness factorscompetitiveness assessmentстратегия коммерческой деятельностифакторыформирующие стратегиюдолгосрочные целифакторы конкурентоспособности

Metadata source: the journal's OAI-PMH archive · Sindex does not store the full text; it links to the source.

Cite

APA 7 
Нуруллаева Шахноза Тохтасиновна & Saydullayeva Saodat Abdumajitovna (2026). FACTORS AFFECTING THE FORMATION OF THE STRATEGY OF THE COMMERCIAL ACTIVITY OF THE ENTERPRISE. Marketing, (1).
GOST R 7.0.5 
Нуруллаева Шахноза Тохтасиновна, Saydullayeva Saodat Abdumajitovna FACTORS AFFECTING THE FORMATION OF THE STRATEGY OF THE COMMERCIAL ACTIVITY OF THE ENTERPRISE // Marketing. 2026. № 1.
BibTeX 
@article{тохтасиновна2026,
  author  = {Нуруллаева Шахноза Тохтасиновна and Saydullayeva Saodat Abdumajitovna},
  title   = {FACTORS AFFECTING THE FORMATION OF THE STRATEGY OF THE COMMERCIAL ACTIVITY OF THE ENTERPRISE},
  journal = {Marketing},
  year    = {2026},
  number  = {1}
}
RIS 
TY  - JOUR
AU  - Нуруллаева Шахноза Тохтасиновна
AU  - Saydullayeva Saodat Abdumajitovna
TI  - FACTORS AFFECTING THE FORMATION OF THE STRATEGY OF THE COMMERCIAL ACTIVITY OF THE ENTERPRISE
JO  - Marketing
PY  - 2026
IS  - 1
ER  -