Marketing № 1 (2026)

FACTORS AFFECTING THE FORMATION OF THE STRATEGY OF THE COMMERCIAL ACTIVITY OF THE ENTERPRISE

Нуруллаева Шахноза Тохтасиновна, Saydullayeva Saodat Abdumajitovna

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Аннотация

This article examines the factors influencing the development of a commercial strategy for a retail enterprise and the methods for analyzing the environment in which the enterprise operates. A SWOT analysis is conducted, and the competitiveness of a specif ic retail enterprise is assessed.

commercial activity strategyfactors shaping strategylong -term objectivescompetitiveness factorscompetitiveness assessmentстратегия коммерческой деятельностифакторыформирующие стратегиюдолгосрочные целифакторы конкурентоспособности

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APA 7 
Нуруллаева Шахноза Тохтасиновна & Saydullayeva Saodat Abdumajitovna (2026). FACTORS AFFECTING THE FORMATION OF THE STRATEGY OF THE COMMERCIAL ACTIVITY OF THE ENTERPRISE. Marketing, (1).
GOST R 7.0.5 
Нуруллаева Шахноза Тохтасиновна, Saydullayeva Saodat Abdumajitovna FACTORS AFFECTING THE FORMATION OF THE STRATEGY OF THE COMMERCIAL ACTIVITY OF THE ENTERPRISE // Marketing. 2026. № 1.
BibTeX 
@article{тохтасиновна2026,
  author  = {Нуруллаева Шахноза Тохтасиновна and Saydullayeva Saodat Abdumajitovna},
  title   = {FACTORS AFFECTING THE FORMATION OF THE STRATEGY OF THE COMMERCIAL ACTIVITY OF THE ENTERPRISE},
  journal = {Marketing},
  year    = {2026},
  number  = {1}
}
RIS 
TY  - JOUR
AU  - Нуруллаева Шахноза Тохтасиновна
AU  - Saydullayeva Saodat Abdumajitovna
TI  - FACTORS AFFECTING THE FORMATION OF THE STRATEGY OF THE COMMERCIAL ACTIVITY OF THE ENTERPRISE
JO  - Marketing
PY  - 2026
IS  - 1
ER  -